Marketing
Alex
Portz
Website
Concept Development
Echo Form is a conceptual identity crafted for a sculptural furniture brand focused on organic silhouettes and elemental materials. The creative direction centered around tension and harmony—where raw textures like stone and wood meet smooth, fluid contours. Inspired by nature’s quiet resilience, the aesthetic embraced muted tones, shadow play, and grounded compositions.
The concept development phase centered on the idea of a “Threads of Light,” a narrative evoking the soft embrace of morning sun and the delicate interplay of warmth and stillness.
Mood board Creation
The concept development phase centered on the idea of **“Threads of Light”**—a narrative inspired by the quiet dance of sunlight through tranquil interiors. We crafted a palette of warm ivories, muted golds, and soft, translucent tones to reflect a sense of clarity and gentle warmth. Influences came from sheer textiles, delicate reflections, and the hush of early morning light.
Final Result
Finally, the art direction was translated seamlessly across every brand touchpoint. Social media visuals embraced spacious layouts and sun-drenched imagery, creating an atmosphere of calm and radiance. The lookbook carried this tone with layered transparencies, understated type, and a focus on texture—mirroring the softness of golden hour.
**Threads of Light** embraces a quiet, intentional approach to art direction—one that distills emotion through softness and space. It reflects the belief that design can hold feeling, where minimalism meets warmth to form a visual language that’s both refined and intimately human.
Client
Lumen Tide is a mindful lifestyle brand rooted in the quiet rituals of everyday living—drawing inspiration from morning.
Category
Crafted a cohesive visual language that blends organic textures with softened light, evoking a grounded identity.
Timeline
June 2025 - July 2025
Live Project
View Work
